Location Targeting Case Study
Advertiser:
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An Electronics Retail Chain
AD Target:
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Residents of the New Public Housing Estates
AD Point Network
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Bus Routes via the New Public Housing Estate (including 蘇屋二期, 碩門二期, 石硤尾邨, 油麗邨)
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KMB APP 1933
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Over 4,000,000 App Downloads
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Daily Active Users: 800,000+
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Top 1 App Downloads in Hong Kong*
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App Store Best of 2018 (Top 8) in Hong Kong
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App Store Best of 2017 (Top 1) in Hong Kong
*Sources from App Annie 2017 Retrospective Report.