Location Targeting Case Study

Advertiser:

  • An Electronics Retail Chain

AD Target:

  • Residents of the New Public Housing Estates

AD Point Network

  • Bus Routes via the New Public Housing Estate (including 蘇屋二期, 碩門二期, 石硤尾邨, 油麗邨)

Want to know how effective on targeting the newly move-in residents by AD Point Location Targeting on APP 1933 ?

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KMB APP 1933

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  • Over 4,000,000 App Downloads

  • Daily Active Users: 800,000+

  • Top 1 App Downloads in Hong Kong*

  • App Store Best of 2018 (Top 8) in Hong Kong

  • App Store Best of 2017 (Top 1) in Hong Kong

*Sources from App Annie 2017 Retrospective Report.