Location Targeting Case Study
An Electronics Retail Chain
Residents of the New Public Housing Estates
AD Point Network
Bus Routes via the New Public Housing Estate (including 蘇屋二期, 碩門二期, 石硤尾邨, 油麗邨)
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KMB APP 1933
Over 4,000,000 App Downloads
Daily Active Users: 800,000+
Top 1 App Downloads in Hong Kong*
App Store Best of 2018 (Top 8) in Hong Kong
App Store Best of 2017 (Top 1) in Hong Kong
*Sources from App Annie 2017 Retrospective Report.