Move Hub launches Innovative Railway Advertising Platform Reaches millions of China Railway High Speed daily travellers
We are excited to announce the launch of 12306 China Railway High Speed (CRH) Onboard MMS advertising platform. The unique platform targeting 15 million daily high-speed railway passengers from China, secures Hong Kong advertisers with an enhanced brand visibility and customer engagement for their mobile campaigns.
The CRH Onboard MMS advertising platform provides an unparalleled access high speed railway users and enables advertisers to disseminate marketing messages to millions of daily CRH passengers in China easily and effectively. By leveraging the reach of CRH networks, Move Hub aims to offer an advertising solution which drives higher level of engagement and return on investment (ROI) for marketers.
The CRH Onboard MMS Advertising is a soft-approach advertising strategy which generates Ad image and promotional messages in the CRH Itinerary MMS. While CRH passengers check MMS to refer to their itineraries and access to the QR code for boarding the train fro time to time during the journey, the soft advertising solution catches the passengers’ attention effectively by embedding marketing messages on MMS. The 100% SOV ensures passengers receive only one advertiser’s ad content during a single trip.